Photon’s Website Factory Program is a global framework which serves as a centralized system, allowing for the sharing of common technology components across all web properties. The result is significant time and cost savings for anyone designing, developing, and maintaining any number of related websites.
The Website Factory Program is designed for companies to manage and monitor the most critical aspects of a localization project, all within a flexible, streamlined system. This framework is a crucial, forward-looking business strategy that provides the following benefits for enterprises:
- Address a decentralized organization, consolidating many country-based external partners with varying technology capabilities into a centralized, best-in-class platform
- Provide cost-effective localization while maintaining the core marketing model to deliver a globally consistent online brand experience
- Roll out new services and sites as quickly as needed across brands and countries
- Personalize communication with the Content-as-a-Service layer
Multi-brand CPG companies face the challenge to deliver unique and consistent brand expression across each market. Photon’s Website Factory Program addresses these challenges by standardizing the technology stack and delivering localized, hyper-personalized digital experiences while focusing on speed, cost, and quality.