Digitally transform your CPG business

Create new value for the consumer packaged goods industry

Leverage Photon’s CPG experience to foster innovation, decrease time to market, create new business models and deliver hyper-personalized CX.

Connect with Photon to create digital strategies that invent new ways to serve your digitally savvy customers.

Integrating a digital-first business strategy in the CPG industry

With growing digital disruptions and the rise of innovative business models, traditional CPG brands have quickly lost market share to faster moving digitally-native CPG brands. With rapidly changing market expectations and the growing impact of online shopping, CPG brands need to embark on a digital business transformation that touches end-user digital experiences, the product themselves and operation models and processes. Photon leverages its vast experiences with leading CPG companies, to help promote a digital-first business mindset empowering traditional CPG manufacturers to think and act like a digitally driven organization.

Photon’s extensive CPG experience covers these areas of focus.

Photon helps CPG companies combine products with personalized services.

New products and services

Photon helps CPG companies combine products with personalized services to introduce disruptive business models and enable a traditional company to act digitally native.

Photon leverages global platforms to deliver unified localized responsive experiences.

Digital experiences

Photon leverages global platforms to deliver unified localized responsive experiences and create new experiences entirely through emerging technologies like AR and AI.

Photon enables an end-to-end secure API stack using cloud best practices.

APIs microservices and cloud migration

For a faster time to market, and to turn your business into a powerhouse of digital innovations, Photon can help enable an end-to-end secure API stack using cloud best practices.

Photon's architecture serves one-to-one personalization to end users across digital channels.

Big data and personalization

Adopting a modern data and analytics approach along with an omnichannel architecture serves one-to-one personalization to end users across digital channels.

Photon has successfully helped industry-leading CPG brands to create new business models based on an agile operating structure that successfully engages in a larger ecosystem to unlock new sources of value. 

Whether it is manufacturing, smart packaging, supply chain management, front-end experiences, or in-store experiences, Photon helps inject digital into business transformation for Fortune 100 CPG companies. 

Connect with Photon to create digital strategies that invent new ways to serve consumers in the digital world.

A deeper look into digital's impact on CPG manufacturers

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"CPG companies need to take inspiration from the latest digital innovations and apply digital at the core of their business models to create new innovative products and services that are personalized to the individual customer."

Mukund Balasubramanian

CTO at PHOTON

Mukund Balasubramanian