Artificial Intelligence (AI) is developing faster than the speed of light. From SIRI to self-driving cars, Artificial Intelligence and Machine Learning are unlocking capabilities that were unthinkable only a few years ago. Research estimates that AI1 will be a $47 billion market by 2020. The last decade was about a Mobile-First world where smartphones were leveraged to improve customer experiences and increase brand engagement. The next decade the shift will be towards AI interfaces as customer engagement moves beyond a Mobile-First approach.
- 50% of all searches will be voice searches
- 85% of human interactions will be managed through AI
Some of intriguing concepts that have taken Artificial Intelligence to the next level include Google Photos2 that has brilliantly used AI to provide frictionless experiences in Image and video storage. Baidu3 has successfully deployed Machine Learning and deep learning for accelerating Mobile search. Pinterest4 uses Machine learning to serve up a universe of relevant pins to each and every user. It uses visual patterns to process over 150 million image searches per month to help users with relevant content as per the pictures they have already pinned.
The most futuristic predictions that came true
Over the last two years, during our customer networking event, Photon has delivered the Digital Predictions for 2016 and 2017 setting the tone for where our Fortune 500 customers should focus their attention and resources. We have shared our insights on the shift from Mobile-first to AI-first and put into context what’s next in the Artificial Intelligence landscape.
Today, AI is being used to help automate infinite tasks, predict outcomes, and in general make businesses more effective and efficient. The rise of messaging apps, social media, mobility, cloud, the Internet of Things, and landmark breakthroughs in machine learning, natural language processing, and cutting-edge technologies like neural networks have revolutionized the way consumers interact with devices. Conversational Interfaces like Siri, Alexa, Google Assistant, and Cortana are set to unleash conversational moments, expanding the range of multi-touchpoints for brand digital experiences.
How AI boosts customer experiences in different industries
Organizations are moving fast to an AI-first world, where intelligent agents are rewriting the rules for customer engagement and brand interactions. Businesses across sectors have introduced Chatbots to level up their customer experience game. Here’s how AI tech has transformed brands and customer experiences.