Kal Raman, the Chief Digital Officer at Samsung America, headlined an all-star list of digital leaders from Fortune 500 companies at PhotonWorld 2020. He spoke about how Samsung America partnered with Photon to build a next-gen eCommerce platform to meet consumers’ growing expectations.
Samsung America is a global innovation leader in consumer electronics design and technology. A wholly-owned subsidiary of Samsung Electronics, Samsung America delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT, and home appliance products.
COVID-19 has accelerated the digital shift and significantly impacted how consumers shop and engage with brands. At PhotonWorld 2020, Kal Raman discussed Samsung’s need to build a differentiated eCommerce platform to adapt to these changes and better engage with customers through data-driven, personalized digital interactions.
Photon helped Samsung reconstruct their platform into a microservices-based, scalable eCommerce platform. This successful project delivered unique, new services that made the shopping journey on Samsung.com more personalized and seamless for consumers.
Over the last four years, Samsung partnered with Photon for platform development and innovation, purchase funnel optimization, and customer journey improvements. Photon has been Samsung’s go-to digital agency for technical expertise around DevOps, Android/iOS development, and Node.js-based microservices architecture.
“As Samung.com continues to evolve, our partnership with Photon helps us stay on top of the ever-changing eCommerce and digital landscape. Photon is an extended arm of our development team,” said Kal Raman at PhotonWorld 2020.
Kal Raman, Chief Digital Officer, Samsung America, talks about creating scalable eCommerce platforms to drive customer engagement.