A Private jet company enhances its digital landscape

Deliver high-tech aviation experiences to jet-setting customers

To achieve its digital flight plan, the private jet company partnered with Photon for a digital strategy consultation.

 

Digital is ready to take on more innovative roles at every level of an airlines operations. Perhaps the most profound role will be the way in which digital transformation changes how people experience air travel.

One of leading aviation companies—with the world’s largest private jet fleet—realized its vision to delight its jet-setting customers with high-tech, high-touch luxury experiences and outfitting its employees with technology to deliver tailored aviation experiences to its customers.

The aviation industry has been at the forefront of digital disruption. From booking a flight to passing through security, from inflight hyper-personalized CX to crew facing operation models- all have been digitally transformed. We believe that this is just the beginning. Digital is ready to take on more innovative roles at every level of an airlines operations. Perhaps the most profound role will be the way in which digital transformation changes how people experience air travel.

Originally, the operations team and crew had to interact with many disparate applications which impacted the work efficiency at large. This was becoming too difficult to manage and the effectiveness of the crew suffered.

To add digital transformation as its new crew member, world’s leading private jet company partners with Photon

The leadership of the private jet company charted out a digital flight plan to engage prospects, customers, and their teams with an improved omnichannel experience and drive business towards a younger demographic. The digital flight plan was framed to improve on-time performance with unparalleled access to flight schedules, make each travel experience special and personalized, retain and focus on customers, teams, and an ambition to enhance customer experience across all departments.

To achieve its digital flight plan, the private jet company partnered with Photon for a digital strategy consultation. Photon performed an end-to-end digital readiness assessment of their technology, process, and people from each department. Photon planned for an agile approach to build roadmaps with key initiatives and a path to makeover their API framework, crew-facing apps, operations-facing apps and kiosk apps. Seamless integration of multiple applications to a single unified app would be the critical success factor for their operations and crew.

“We focused on adapting an agile methodology to break the existing silos to help the private jet company deliver an exceptional end user experiences quickly,” said Mukund Balasubramanian, Co-founder & CTO, Photon.

ANALYSIS

Analysis

  • Understand existing systems & applications
  • User experience (UX)
  • Technology
  • People and Process
  • Digital flight plan (Enhanced travel experience)
Roadmap

Roadmap

  • Vision Statement
  • Feature prioritization pertinent to business requirements
  • Adoption and governance model to follow
  • Assessment & recommendations
TRANSFORMATION PLANNING

Transformation planning

  • Assessment of technology, creative and people
  • Information architecture
  • Framework and strategy recommendation to follow

With a solid roadmap, this high-flying company could achieve their ongoing enterprise architectural goals of modularity, standardized technology, increased personalization through data quality, consolidation of data and service silos, all of which would immediately improve the work efficiency at a large scale. The final outcome of the roadmap was a unified architecture, consolidated applications, matrix teams, updated UX, effective communication, project communication and structured actionable data.

“Digital technologies create outstanding opportunities for airlines to design and deliver new, unified customer experiences that build loyalty and trust. Airlines that truly accelerate in the digital space will be the leaders that control and shape the future of travel experiences.”

Mukund Balasubramanian

CTO at Photon

Mukund Balasubramanian

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