The Definitive Guide to MarTech in 2020

Optimize your marketing strategy with Photon’s MarTech best practices

 

Why read the MarTech (Marketing Technology) guide?

MarTech (or Marketing Technology) refers to a set of technology tools and software that allow businesses to effectively engage with customers at every stage of the buying journey. It is a critical competency in our increasingly digital world where connected consumers expect timely, contextual, and hyper-personalized interactions across multiple devices.

MarTech offers myriad benefits—such as automating processes, providing actionable customer insights, and saving marketers time—making it possible to manage a multitude of touchpoints with ease. It helps businesses look at customer data holistically, from the first touchpoint to the last, enabling them to drive data-driven business strategies and optimize customer journeys. Selecting the right MarTech stack is important for companies to ensure competitiveness, deliver highly relevant, engaging customer experiences, and drive better ROI.

This guide provides a detailed view of the MarTech landscape and reveals the best practices to build the perfect MarTech stack as per specific business requirements. 

What you will learn

  • What is MarTech?
  • Which solutions in the MarTech landscape are gaining the most traction?
  • How does Photon’s Impact Model help to build the perfect MarTech stack?
  • What are the best practices and the roadmap for embracing MarTech?
  • How are global Fortune 500 brands leveraging MarTech?

Download our guide now to learn how to build and benefit from the right MarTech stack.

“Marketers face the challenge of choosing the right vendors from a large and ever-evolving MarTech landscape and oftentimes do not utilize the full potential of their MarTech stack. Photon helps its clients build the most effective MarTech stack as per specific business objectives to maximize ROI.”
 

Mukund Balasubramanian

CTO, Co-Founder at Photon

Mukund Balasubramanian

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