Why read this guide?
Growing advances in digital continue to change the way people do banking and manage their finances. Banks and financial service companies, therefore, face the challenge of adapting to changing consumer behavior, preferences, and expectations. With fintech players disrupting services and gaining more revenues, the time is now for banks across the globe to rethink digital in a mobile and cloud-first environment and transform into a fast-moving digital enterprise.
To avoid falling behind the competition, banks have to reinvent how they do business and interact with their customers in the digital era in which change happens at lightning speed. Banks today need to implement powerful digital CX strategies to deliver new, competitive service offerings that help delight, acquire, retain connected consumers.
This guide defines the framework that banking and FinServ companies can use to deliver richer, more personalized digital banking experiences and thereby elevate CX and drive new growth. We offer examples of major companies that have disrupted their offerings by embracing a digital approach to their business.
