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At Photon our Work and customers speak for themselves. We often hear prospects ask “How come I never heard of you guys?” We take it as a source of humility and gentle humor. However, recently our work has been drawing more attention.


We don’t aim to make ourselves look good, we aim to make *you* look good. That’s why our work won the Infoworld 100 prize and the Top 100 Global Companies award by Red Herring. We were invited to speak at the Billion Dollar CIO Roundtable, and the recent New York Executive CIO summit. We also won several Webby Awards for our projects.

Photon a top recruiter at IIT Madras campus placements

Posted on December 18th.

Campus placement season has become better at IIT, Madras with as many as 669 offers being made to their students against 421 made last year. These offers have been made by over 150 companies including Goldman Sachs, Larsen & Toubro, Flipkart, Ola Cabs among others.

Day 5 of the campus placement saw around 18 companies offering jobs to over 80 students from Indian Institute of Technology, Madras. The maximum jobs were offered by leading global supplier of technology and services, Robert Bosch Engineering & Business Solutions Ltd with 15 IITians being offered job opportunity.

After Robert Bosch, it was cloud-to-consumer user experience, … Read More »

Photon Interactive Reports Three Biggest Retail Customer Trends for Black Friday to Cyber Monday
- Rising tide of omni-channel and digital revenue: 107+ percent growth • Traffic: 50+ percent of traffic coming from mobile web and apps • Mobile conversion rates double: 87+ percent growth

Posted on December 11th.

New York, NY (PRWEB) December 09, 2014

Photon Interactive today reports the biggest trends witnessed across its customer base for the week of Black Friday to Cyber Monday. Photon is a prominent provider of omni-channel solutions serving over 30 percent of Fortune 100 companies, as well as almost all major retailers in the Fortune 500.

1.    Rising tide of omni-channel and digital revenue attribution

Photon is seeing the store and the online world coming together quickly. Consumers are no longer using channels independent of each other but are mixing and matching them to create a hassle-free … Read More »

Panasonic Partners With Photon To Build Smarter Signs In Stores
- By Anthony Ha (@anthonyha) at Tech Crunch

Posted on November 25th.

Photon Interactive, a company that’s been focused on building mobile experiences for large brands, is teaming up with Panasonic to bring what they say will be a more personalized experience to the digital signs you see in stores.

The goal is to combine Photon’s software with Panasonic displays, so that those displays will know more about the customer. That information can be used to deliver targeted offers, as well as check in, make purchases,and more.

For example, the company says that at a brick-and-mortar retailer, a customer might look at the digital signage, view personalized offers, bring … Read More »

Redefining Mobile and Omnichannel Through Disruptive Innovation ­ F100 senior Executives and Cutting Edge Startups Convene at PhotonWorld 2014
- Keynote: Abhi Dhar (GVP & CTO, eCommerce, Walgreens) and Aaron Levie (Co founder & CEO, BOX). CIO/CTO/Head of Digital Panel discussion with participation from leaders of F100enterprises.

Posted on April 18th.

New York and San Francisco (PRWEB) April 16, 2014

​ Photon, the largest global provider of Cloud­to­Consumer User Experiences™ (C2C­UX™) announced the second edition of their flagship event PhotonWorld 2014. PhotonWorld 2014 | Innovation will take place at Hotel Nikko, San Francisco, on April 16th and will see participation from over 75 CIOs, CTOs and senior executives of world class enterprises.

This edition of PhotonWorld brings together the best innovative startups from the digital ecosystem and the finest enterprises exhibiting digital innovation in consumer facing and enterprise solutions to explore what it takes to build truly … Read More »

3 Important Things To Consider When Outsourcing App Development
- By RONALD BARBA at Tech Cocktail

Posted on November 22nd.

In our tech startup ecosystem, there are coders, there are designers, and there are hustlers. If you’re coming into this world hoping to truly make something from some great idea, then you likely fulfill at least one of these three roles. Of course, in order for you to truly launch a successful company with an actual product, you’ll need all three of these elements. Unless you’re some brilliant polymath, it’s unlikely that you have expert competency in each of these skills. More likely, you can pursue one of two options: 1) bring in other partners/founders with the skills … Read More »

What’s Wrong With the Retail Mobile Mind-Set?
- By Mukund Balasubramanian, Founder and CTO, Photon at Retail Online Integration

Posted on November 7th.

In this post-PC era, mobile is a business game changer. Enterprises acknowledge the need for mobile strategy, yet many of them are struggling to capitalize on the opportunities. Most enterprises need serious help in understanding and implementing mobile solutions. Existing processes are completely unsuited to meet the expectations of end-user consumers or consumerized IT end users.

Here are four fallacies that consistently stifle enterprise mobile projects:

1. Mobile is an experimental subset of features on the web. Wrong. Consumers expect all that the web has to offer and much more.

Long gone are the days when creating a mobile presentation layer for existing … Read More »

Getting Apps Ready for Cyber Monday
- By Srinivas Balasubramanian, Chairman and CEO, Photon at Media Post Blogs

Posted on October 11th.

“Black Friday is coming. Officially it’s the 29th of November, but unofficially – and far more importantly for big brands – it’s right around the corner.” 

Why should that worry you? Because if you’re like most brand managers, you’re going to launch a mobile app this year, whether for a campaign, a promotion, or a major upgrade. Because you’ve realized you can’t afford to miss out on the consumer behaviors created by the mobile channel. And, because there’s a good chance that your mobile campaign efforts may be hamstrung by some Old School rules that should have gone out … Read More »

Connecting People to What Matters: The 9/11 Memorial App

Posted on October 9th.

Advertising Week is a special time for marketers – it’s about networking, having some fun with your peers and also about exploring the next generation of digital advertising innovation.  Ad Week is also about New York City, and the vibrant creative community that works and lives here.   On Tuesday, I had the pleasure of meeting with Michael Frazier, the VP of Communications for a very special Windows Phone app called the 9/11 Memorial Guide.   Like me, many of you remember where you were when you first heard “the news” as well as the feelings you … Read More »

Marketer walks into a bar and comes out with an app

Posted on August 21st.

Iqbal Brainch was at a futures industry event in Manhattan last spring when he was hit by the futility of old-school networking in the age of social media.

“There were 300 people there, and I ended up talking to five people I already knew,” said Mr. Brainch, 38, director of marketing at Advantage Futures, a Chicago-based clearing firm.

So he built an app, LinkUP, to fix that problem. It allows users to figure out who is coming to conferences and other networking events and connect with them ahead of time so you can be sure to meet … Read More »

Why Most Branded Apps Fail
- By Srinivas Balasubramanian, Chairman and CEO, Photon at Mobile Marketing Magazine

Posted on August 12th.

According to a study published by Deloitte, 80 per cent of branded apps struggle to get even 1,000 downloads. And yet, according to a different study from Distimo, 92 per cent of top global brands from Interbrand have presence on apple’s app store. This means that just about everyone is trying, but very few are succeeding.

So what are brands trying to achieve by having an app?Apps are expected to enhance sales and improve engagement. But more importantly, branded apps are expected to deliver the brand promise and add value to the customer experience.

As we know from the Deloitte … Read More »

Is your App ready for iOS 7?
- By Srinivas Balasubramanian, Chairman and CEO, Photon at Sandhill.com

Posted on July 25th.

Word on the street is that Apple is following the same 100-day launch plan they used for iOS 6, which would put the release date on Sept. 18, 2013. At WWDC, Tim Cook called iOS 7 “The biggest change to iOS since the first iPhone.” 

A VentureBeat article shows 93 percent of iPhone users are on iOS 6. More recent numbers during a 14-day period ending June 3, 2013, show this even higher, at 96 percent on iOS 6. Although on day one all of these users won’t switch, the broad trend shows that Apple is deeply … Read More »

Mobile Changes Everything: PhotonWorld Networking Event for Fortune 100 Execs in NYC on March 19, 2013

Posted on March 8th.

Day-Long Event in New York With Industry Leaders and Experts to Offer Best Practices, Discuss Emerging Trends and Explore How “Mobile First” Is Reimagining Just About Everything

NEW YORK, NY–(Marketwire – Mar 5, 2013) -

Keynote: Abhi Dhar CTO of eCommece at Walgreens
Keynote: Barry Gilmore, CIO, L’oreal
Fortune 100 Panel Discussions Agenda
Learn More about this event at www.photon.in/en/photonworld

PhotonWorld 2013 | Cloud to Consumer UX

Photon Infotech today announced its first ever PhotonWorld | Cloud-to-Consumer User Experiences™ conference, an exclusive invitation-only, cross-industry, cross channel senior executive level symposium, celebrating Cloud to Consumer User experiences™ (C2C-UX™). The day-long event will include more … Read More »

65% Sales Growth in 2012 Marks Most Successful Year in Photon History

Posted on January 17th.

Surging Growth Shows Demand for Cloud-to-Consumer User Experiences™ — Multichannel Solutions Including Mobile, Social, Web, Kiosk, and In-Store/3rd Screen Touchpoints

NEW YORK, NY–(Marketwire – Jan 11, 2013)

Demand for Mobile Apps fueling growth
Photon now serves 25% of the Fortune 100 companies
With 1600 Mobile Engineers, Photon is the largest and fastest growing provider in its class

Photon, leading provider of Cloud-to-Consumer User Experiences™ today announced record financial results for CY2012. The company achieved a 65 percent year-over-year increase in sales growth during this period.

Highlights of 2012 also include the opening of the Photon Minneapolis office and additional hiring, bringing the total number of … Read More »

Photon Infotech, the Largest Global Provider of Cloud-to-Consumer User Experiences™ Today Launched Its New Interactive Website

Posted on November 14th.

NEW YORK, NY–(Marketwire – Nov 7, 2012) - Photon’s new internet presence reflects its leadership position in a new category of service: Cloud-to-Consumer User Experiences. This category forms at the junction point between creative agencies and IT service providers.

The website is a showcase for Photon’s leadership in design and technology demonstrating its cross channel and cross platform expertise. The site is fully responsive and provides a scalable experience across PCs, tablets, mobile phones and other internet connected devices.

Photon’s customers span over 25% of the Fortune 100′s and hundreds of hottest startups in the industry. Cloud-to-Consumer means a … Read More »

Photon Infotech Announces Launch of the Windows 8 Development Practice

Posted on September 19th.

NEW YORK, NY–(Marketwire – Aug 24, 2012) – Photon Infotech, the largest global provider of Cloud-to-Consumer User Experiences™ today announced the launch of its Windows 8 and Windows Phone development practice.

With a leadership position in iOS and Android development expertise, the launch of the Windows 8 and Windows Phone practice enables Photon Infotech to offer true cross-platform and cross-channel expertise to its customers, who span over 22% of the Fortune 100. Within the largest pool of mobile trained engineers in the world (over 1500 engineers), Photon will build one of the largest Windows 8 and Windows Phone development practices globally, … Read More »

Exclusive interview of Srinivas Balasubramanian, CEO, Photon Infotech on Future of Mobility

Posted on September 19th.

Srinivas Balasubramanian, a BITS Pilani, IIM Calcutta alumnus and a serial entrepreneur with 3 successful startups previously, is currently the CEO at Photon Infotech. He has held this position for more than half a decade now. Photon Infotech powers the largest number of Fortune 100 mobile experiences and has a huge pool of trained mobile experts in the world at over 1500. Photon also has the largest number of consumer touch points for multi-channel experiences at over 50 Million. I caught up with Srinivas to know about the industry trends and his experiences over the past decade and a half.

You’ve … Read More »

Photon Infotech to present at the NAW Billion Dollar Company CIO Roundtable

Posted on September 19th.

Chicago, 16 May:

Photon Infotech, the leading Cloud-to-Consumer User Experience™ provider, today announced that Srinivas Balasubramanian, Chief Executive Officer would be presenting on “Mobile Innovation – Strategy & Execution”, at the NAW Billion Dollar Company CIO Roundtable to be held on June 6, 2012 at Chicago.

The NAW Billion Dollar Company CIO Roundtable is an exclusive conference created by the NAW to enable CIOs of large distribution enterprises to interact with non competing peers in multiple lines of trade on key technology trends and developments.

A brief description of the presentation:

Srinivas will start with the State of Art when it comes to an … Read More »

Photon Infotech to present at the 8th New York CIO Executive Summit

Posted on September 19th.

New York, 11 May:

Photon Infotech, the largest and fastest growing provider of Cloud-to-Consumer User Experiences™, today announced that Mukund Balasubramanian, Chief Technology Officer would be presenting with Barry Gilmore, SVP & CIO, L’Oreal USA on “Harnessing the Power of Mobile and Digital”, at the 8th New York CIO Executive Summit to be held on May 22, 2012 at New York.

The CIO Executive Summit is a private one-day leadership conference built “by CIOs, for CIOs.” This is a globally recognized event where CIOs of select top companies are invited to share best practices.

A brief description of the session:

How do CIOs harness … Read More »

Photon announces addition of 5 Fortune 100 customers and significant growth in 2011

Posted on September 19th.

San Jose, CA:

Leading Cloud-to-Consumer User Experience™ provider, Photon, today announced significant growth on several fronts in the year 2011. The company announced that it has added 5 Fortune 100 customers to its customer base during the year 2011. With this, Photon now works with over 20 Fortune 100 customers on Cloud-to-Consumer User Experiences™.

The company now powers the digital and mobile presences for over 700 customers, including several Global 2000 and some of the hottest new technology startups in the world.

Photon also announced the opening of new offices in Chicago and Manhattan, New York in addition to … Read More »

What's New @ Photon

We'll share the newest items with you here. We are proud of the WORK we do with our customers, and we will share customer case studies here. We are also enthusiastic to share our IDEAS about technology trends and the industry and any NEWS we're making.

Walgreens Walgreens, the largest US drug retail chain worked with Photon to develop the Webby Award winning prescription refill App. Customers refill prescriptions by scanning their pill bottles with their Smartphones.
Loreal L'Oreal, World's largest beauty and cosmetic company, partners with Photon to create high-quality web, tablet and mobile browsing experience through responsive UX design.
Home Shopping Network: Site Redesign Home Shopping Network, the multi-channel retail giant, chose Photon for its complete web, mobile and tablet makeover. These platforms brought mobile, social and gaming under one roof for the most complete shopping experience.
Horizon Blue Horizon Healthcare Services Inc, the New jersey based health care giant works with Photon for powering mobile applications, Intranet, Website and Kiosks.
CISCO Cisco, the networking pioneer, chose Photon to create an interactive app for New Meadowlands stadium.
Microsoft Photon is among the top three chosen partners of Microsoft for Windows mobile and web application development
Intel Intel Corporation, multinational semi conductor leader, entrusts Photon for Design consulting, Videos Production and web redesigns